Advertising apparatus.



No 865,494. PATENTED SEPT. 10, 1907. W. HENKE. ADVERTISING APPARATUS.

APPLICATION FILED NOV.1. 1906.

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FIG. 2.

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2 QHEETS-SHEET 2.

FIG. 6

I FIG. 10

Snow doc PATENTED SEPT. 10, 1907.

FIG. 9

325 Kb 6mm W. HENKE. ADVERTISING APPARATUS.

APPLICATION FILED NOV. 1. 1906.

FIG. 5

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FIG. 8

q/vi cmeweo WILLY HENKE, OF JERSEY CITY HEIGHTS NEW JERSEY.

ADVERTISING APPARATUS.

Specification of Letters Patent.

Patented Sept. 10, 1907.

Application filed November 1, 1906. Serial No. 341,574.

To all whom it may concern:

Be it known that I, WILLY HENKE, a subject of the German Emperor, and aresident of Jersey City Heights, county of Hudson, State of New Jersey,have invented certain new and useful Improvements in AdvertisingApparatus, of which the following is a specification.

The present invention pertains to an advertising apparatus in whichletters, figures, pictures, or any other advertising matters are soarranged on flexible plates that they can be bent and twisted andbrought into various shapes, or caricatured so as to attract attention.

My invention is illustrated in the accompanying drawings, in whichFigure l is a vertical section through the casing in which the apparatusis arranged, the advertising matter being shown in stretched position;Fig. 2 is a section through line 22 of Fig. 1; Fig. 3 is a similarsection to Fig. 1, showing the advertising matter bent or curved, Fig. 4is a cross section on line 4.4 of Fig. 3; Fig. 5 is a similar section toFigs. 1 and 3, showing the advertisement matter bent and twisted; Fig. 6is a cross section on line GG of Fig. 5', Fig. 7 is a detail ofconstruction, and Figs. 8, 9 and 10 illustrate various positions intowhich the advertising matter is brought during the operation of theapparatus.

My apparatus consists of a casing a which is provided with a displaywindow 1) adapted to be covered with a canvas 0 onto which theadvertising matter is to be projected. On the bottom of the casing thereis a base plate (1 to which brackets e e are secured. In these bracketsa shaft f extending horizontally through the casing is borne. One end ofthe shaft extends outwards from the casing and may carry a crank g forthe operation of the shaft either manually, mechanically orelectrically.

Rising from the base plate d are standards or rods h, h which areconnected by a traverse h. Between these standards a plate or plates 71of any suitable flexible material, as sheet metal or the like, arearranged to normally extend in upright position. The same are at theupper and lower ends stiffened by boards j j. The lower end of the plateis in its center provided with a projection is which is pivotally bornein the base plate d and the upper end thereof carries a rod Z that isadapted to loosely project through a sleeve m provided on the traverse hso as to be capable of sliding therein, up and down.

At the free end, the rod Z is attached to a cross bar n that by means ofsleeves 0 0 is slidably borne on the outer ends of the standards h, h.The cross bar receives its vertical movement from the shaft f by meansof gears p, p and connecting rods q, q.

The advertising matter that might be letters, names, or pictures isrepresented by perforations made in the flexible plate or plates,through which the rays from the light 1) at the rear of the casing willbe thrown onto the canvas. If a name or whole sentence is used, eachletter would be arranged on a separate flexible plate. To protect therays of the light from passing through the free spaces between theadjoining plates and above the same, blinds 1 of cloth or the like maybe provided to cover said spaces.

By the rotation of the shaft f the cross piece receives an upward anddownward movement whereby the plates will alternately bend and stretch,thereby having the effect that the letters, figures or pictures thrownonto the canvas will be either stretched 0r contracted as shown in Figs.8 and 9. Simultaneously I allow the plates to turn, whereby theadvertising matter will become twisted (as shown in Figs. 5 and 10). Toaccomplish this object, the rod Z projecting from the upper end of theplate is provided with a curved groove t (Fig. 7) in which a projectiona arranged on the inner surface of the sleeve m of the traverse h isadapted to slide during the upward and downward movement of the rod.Owing to the pivotal connection of the plate 01 with the base d, theplate will, during its vertical movement receive also a rotary movement.The curved groove may be of any desired shape, and in case of severalplates being used, may vary with each plate, whereby each letter orfigure will receive a different movement. In the drawing, the groove tis shown in shape of a loop.

What I claim and desire to secure by Letters Patent is.

1. An advertising apparatus consisting of flexible plates bearing theadvertising matter, said plates being capable of being" bent, stretchedand twisted, and means for changing the shape of said plates,substantially as and for the purpose specified.

2, An advertising; apparatus, comprising flexible plates on which theadvertising matter is formed by perforations, said plates being capableof being alternately bent, stretched and twisted, whereby theadvertisingmatter is brought into different shape, and means forchanging the shape of the plates, substantially as and for the purposespecified.

An advertising apparatus, comprising a casing having a window coveredwith canvas, flexible plates pivotally secured in the casing, and havingtheir upper ends movable in vertical direction, the advertising matterbeing formed by perforations made on said plates, and means for moving-the upper ends upward and downward, whereby the said plates becomealternately bent, stretched and twisted, substantially as and for thepurpose specified.

Signed at New York, this 30 day of October, 1906.

WILLY HENKE. Witnesses Josiirn E. CAVANAUGH, Max D, ORDMANN.

